Toffee TV’s Letter Regarding YouTube

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Ms. Anusha Rahman
Minister of State For Information Technology & Telecom
Ministry of Information Technology and Telecom,
4th Floor, Evacuee Trust Complex, Aga Khan Road,F-5/1
Islamabad, Pakistan.
Phone #: 051-9201990

Greetings Minister Rahman,

We hope you had the chance to read through Mobeen Ansari’s letter about how useful YouTube is for citizens. It was an inspiration to discover how far any citizen can come with the aid of new technology.

Today’s letter is from two brilliant and highly-skilled women Talea Zafar and Rabia Garib. They run a small business by the name of Toffee TV, which caters to toddlers and young children up to the age of 12, and they also have segments for young parents.

The programs are done in Urdu; and besides entertainment, these programmes provide a means for young parents and children to learn and develop their Urdu language skills, so it is primarily beneficial for overseas Urdu speakers. Not only does it allow viewers to learn the language, but it also contributes significantly to the production of Urdu programmes, which is in need of such development.

The letter provides several statistics and details regarding the initiative taken by Toffee TV. It is simple, successful, and progressive, but has been negatively affected by the ban. Their traffic has decreased, viewership affected, and thus, led to a decrease in production and growth.

To grow as a nation, such innovations must be encouraged and promoted. Aspiring entrepreneurs may be demotivated by the lack of easily accessible platforms such as YouTube for their promotion and success.  It is the job of the state, thus, to limit such obstacles and help in the progress of such business ventures.

We assure you that this letter will reinforce our statements.  Thank you for your time and patience, Minister.

Until the next letter,

Bolo Bhi

Toffee TV Letter

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